Hermes announces its acceptance as the official saddler for the Brazilian showjumping team in the summer Olympics.
While most people treasure Hermes for the infamous Birkin Bag, the timeless brands’ roots are actually tied with horse riding.
Hermes was first established as a harness and saddle producer in 1837, and is proud to rekindle these roots in the upcoming games. Although the Olympics are the most renowned sporting event, it is also an opportunity to exhibit fashion and individuality. Hermes is taking advantage of this publicity while continuing to pride itself in exclusivity.
So, what could this latest development do for the brand? As if the luxury goods aren’t desired enough as it is, the aspiration for anything Hermes is at an all time high. Hermes is broadening its name as a public face in the games, which will be beneficial to sales and to the general “buzz” over the already distinguished brand.
The unique stitching used to create an Hermes saddle is one that can be done only by hand, and when done correctly, is stronger than any machine. Having a deep understanding of what quality saddles are sets Hermes apart from any competition.The story of Hermes is always being rewritten, and we can’t wait to see what the games have in store for the luxury brand.
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